The Benefits of Using SSL Certificates for Realtor Websites
The internet is a continuously evolving space, which means developers are tasked to innovate at pace with the changing challenges and opportunities presented. Protecting information, data, and digital real estate is critical to the security and efficacy of the internet.
Protection for websites needs to outpace the creativity of cybercriminals. Website platforms like Google have been at the forefront of developing protocols for a safer internet, encouraging the use of HTTPS (Hyper Text Transfer Protocol Secure) protocols. This ensures the data going through browsers to websites is encrypted for maximum security.
Safety measures will only continue to become more rigorous. Sites that have not adopted the HTTPS protocol, through the use of SSL certificates, will be designated as “Not Secure”. Sites that have SSL certificates will continue to be displayed with green https letters in the URL. You may wonder about the importance and benefits of SSL certificatesfor your real estate business.
SSL Certificate Definition and Benefits
SSL (Secure Sockets Layer) certificates ensure that data of visitors to your website will only be shared through a secure network. This is similar not putting sensitive personal information on sites while connected to an open, shared, and unsecured wifi network. For example, you probably wouldn’t open your online banking portal while connected to a shared network. Though secure networks and SSL certificates aren’t exactly the same thing, they both involve protecting sensitive data, and people using the internet.
Why You May Want to Consider the Use of SSL Certificates
How to Get SSL Certificates
The best and simplest way to update websites with SSL certificates is through your website host. For example, we offer certificates for our websites, for all of the above reasons. We understand the value it brings to our clients, and therefor to their clients. It is critical when choosing a website company for your real estate website, you ensure SSL certificates are readily available.
In summary, the benefits of obtaining SSL certificates, even if no money or payments are secured on your site, far outweigh any potential expense. Getting a certificate for your website is easier and more affordable than it’s ever been in the past - breaking down barriers for their use. We encourage you to add that extra layer of security for your website visitors and gain their trust.