Optimizing YouTube for your Real Estate Business
We’ve addressed, in previous blogs, the importance of creating videos for your real estate business. As important as it is to have video, it is equally important to optimize them for use on
YouTube. This is so important essential for a number of reasons - increasing visibility, SEO on for your website, and legitimizing you as a professional agent. If you are already using video
to market your business, you’re on the right track. Now make sure you set up a YouTube account and upload your videos there. This blog offers some valuable tips to make the most out of
your YouTube page.
That Content was once largely limited to the written word. Today, that's no longer the case.
Add keywords to the video file name and title
Adding keywords is just as important in video as it is in written content. Since this is how search engines determine the relevance of your content, your videos should include the words
people would likely use to search for your services. For example, use the name of the community where you specialize and the word “house” or “home”. When people are searching for
homes in that area, your video is more likely to be presented to them in the search results.
Include a good video description
Only the first sentence or two will be displayed under the video, so make sure the most compelling content is first. Write only enough to make it clear what the video is about, again,
using keywords in the description.
Tag your video with keywords
Tagging lets viewers and YouTube itself know what your video is about. It gives content and context to your material. When YouTube knows your video content, it can associate your
video with other similar videos, giving you a broader reach. Make sure your keywords are relevant to your video topic and not just thrown in for extra impact.
Categorize your video
Once your video is uploaded, go to (add a space) "Advanced settings” and choose a category. This is another way or of organizing content for your viewers and YouTube.
Use a thumbnail image.
The thumbnail is the main image viewers see when scrolling through a list of video results. This, along with the video's title, tells the viewer a bit about the video content. Make sure to
use your own image, and not one that is auto-generated by YouTube. You may want to use your own headshot or an image of the house you are promoting.
There are other things you can do to optimize your videos, but they get more technical and require more learning. YouTube has excellent resources to help with this. You can practice by
going to YouTube and typing in the search bar for videos that show how to optimize YouTube videos. Then you can see how it looks from the viewer perspective. Please let us know if
you have any questions or would like help with your digital marketing.